It's a strategy for positioning yourself in the market to leverage other people's products and marketing efforts.

Michael Masterson wrote that until you reach $1 million per year in sales you should spend at least 80% of your time on marketing and selling.

Marketing and selling are the essential skills that an online marketer must master - not outsourcing, product creation, customer support, order fulfillment, etc.

When you understand the brilliance of the Affiliate Power Strategy you will immediately recognize that A) most affiliates have it all wrong B) most people are working way too hard and C) the fastest path to becoming a power player in any market is as an affiliate, first.

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